INNOVATION IN THE TIME OF CORONAVIRUS IS CULTURAL, EVEN IF TECHNOLOGICAL.
March 2020: Coronavirus is stopping the lives and the jobs of billions of people all around the world. This is the time to look back to the teachings of our “founding fathers”. This is the time to give a “new colour” to our world.
HOST 2019 ‘LOCAL > GLOBAL’: A HAPPY INTUITION FOR AN INTERNATIONAL SUCCESS.
This year too, in its shiny new image entirely dedicated to the Radicchio Rosso di Treviso IGP, as an ‘identifying’ element in its interaction with the international market, the F.lli Perin stand demonstrated the validity of a formula and the success of a challenge.
AT HOST 2019, F.LLI PERIN TELLS OF ITS TRANSITION FROM LOCAL TO GLOBAL.
A transversal project in collaboration with the Chamber of Commerce of Treviso and Belluno, Artigianato Trevigiano, Coldiretti Treviso and the Consortium for the Protection of Treviso PGI Red Radicchio, in order to bring to HOST 2019 not only the story of a company, but that of an entire territory with a disposition for internationalisation.